About US

FOUNDED IN 2015, MadMicrobe Studios is a specialist medical animation company with studios in Philadelphia and London. Our core team brings together over 20 years of combined experience in life science visualisation, broadcast production, and digital media, working exclusively at the intersection of scientific accuracy and cinematic quality.

We create mechanism of action (MOA) animations, medical device visualisations, KOL video content, and immersive interactive experiences for pharmaceutical companies, biotech firms, medical device manufacturers, and broadcast producers worldwide.

Madmicrobe Leadership

MadMicrobe is led by a partnership of specialists spanning production, science, creative direction, and commercial strategy, with studios in Philadelphia, Pennsylvania and London, England.

Mitch Wishart

Partner | Exec. Producer

Wenonah, New Jersey

Mitch has over 20 years of experience in medical animation and broadcast production. As Executive Producer of MadMicrobe, he leads the studio’s creative and production strategy across all US projects, bringing a filmmaker’s instinct and a rigorous scientific approach to every production.

Joel Dubin

Partner | Creative Director

Philadelphia, Pennsylvania

Joel is a founding partner and Creative Director of MadMicrobe, with a career in medical illustration and animation spanning over three decades. He has been an active member and contributor within the Association of Medical Illustrators (AMI) community, and continues to push the boundaries of scientific storytelling through his work at MadMicrobe.

Mike McIntyre

Partner | CFO

Wenonah, New Jersey

Mike oversees MadMicrobe’s financial operations and business development across North America. With extensive experience building and scaling companies across professional services sectors, Mike ensures the studio operates with the commercial discipline to deliver consistently on time and on budget.

Vincent Elsey

Partner | Commercial Director

Greater Bournemouth Area, UK

Vincent leads MadMicrobe’s commercial operations across the UK and Europe, bringing over 30 years of experience in creative and brand communications. He is the primary contact for new clients in the UK and EU, and oversees the studio’s European business development strategy.

Alan Smith

Partner | Creative Director UK/EU

Manchester, UK

Alan leads MadMicrobe’s European creative team, overseeing all UK and EU productions. With a background spanning both the sciences and the creative arts, Alan brings a rare ability to bridge complex scientific concepts and high-quality visual storytelling. He has over a decade of directing experience in life science animation and broadcast.

Rebecca Howard

Project Manager

Boston, Massachusetts

Rebecca manages project timelines, client communication, and cross-team coordination across MadMicrobe’s US accounts. Her background spans international relations and project management in high-stakes environments, making her expert at keeping complex, multidisciplinary productions aligned and on schedule.

Cate Byrd

Project Manager

Philadelphia, Pennsylvania

Cate works alongside Rebecca to manage MadMicrobe’s growing US project portfolio, ensuring every client receives clear, timely communication at every stage of production.

Exceptional Quality

MadMicrobe is a specialist studio — we work exclusively in life science and broadcast, not as a generalist production house that takes on occasional medical work.

That specialisation means our team speaks your language from the first call, understands what matters to an HCP versus an investor audience, and knows how to build an animation that will hold up under scientific scrutiny.

Every project at MadMicrobe is treated as a unique piece of work. We do not recycle assets or apply generic visual templates. Our animations of oncology MOAs look and feel different from our structural biology work, because the science demands a different approach, and our clients’ audiences deserve one.

Our Scientific Process

Great medical animation begins long before the render farm. Every MadMicrobe project moves through a structured, phased production process, from scientific brief and script development through master illustration, storyboard, animatic, and final render, with formal client review built into each stage.

We work in close collaboration with your medical affairs and regulatory teams from the outset, ensuring scientific rationale is documented and the narrative is approved before animation begins. This approach reduces costly late-stage revisions and ensures your final deliverable is ready for congress, MLR, or regulatory submission without last-minute surprises.

Budget Attentive

We understand that pharma and biotech animation projects are typically governed by defined budgets and tight timelines.

With over 20 years of production experience, we have developed efficient workflows that allow us to deliver consistently high-quality work within commercial constraints.

Where budgets require it, we can propose alternative production approaches including 2D, 2.5D, or stylised 3D techniques that maintain scientific accuracy while reducing production time and cost. Assets are produced with reuse in mind from the outset, allowing clients to maximise value across multiple formats and channels.

Industry Involvement

MadMicrobe’s team are active contributors to the medical animation and life science visualisation community:

Members and contributors of the Association of Medical Illustrators (AMI)
Work presented at ASCO, and other major medical congresses
Animations featured in peer-reviewed research publications, including work in partnership with Stockholm University and the Max Planck Institute for Molecular Physiology