This dynamic animation was created for Boehringer Ingelheim’s Global Innovation Division to showcase upcoming therapies across their pipeline as well as to generate excitement within the healthcare and medical research communities.
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Boehringer Ingelheim Road SHow
MADMICROBE'S BRIEF
MadMicrobe was to create an impactful 3-minute video from script to screen, that encapsulates Global Pharma, Boehringer Ingelheim’s research pipeline, innovation history as well as its patient-focused approach to curing disease. This video was to be presented at a conference during the summer of 2023, also serving as B.I.’s innovation strategy on the websites, social media as well as other events.
MADMICROBE'S STRATEGY
MadMicrobe crafted a script which focused on Boehringer’s diverse patient demographic. To create a sense of wonder and excitement, the camera dives deep into the cellular and molecular levels of the patient, continually moving forward and seeking out disorders and diseases throughout various organs and cells. Using Boehringer Ingelheim’s logo and branding colors as a basis, a glowing blue orb, representing B.I.s innovative treatments, touches down upon the dark gnarly surfaces of each malady and transforms the environment into a bright glowing surface. This effect spreads throughout the body as the camera finally pulls back at great speed, eventually revealing a patient’s eye. The venn diagram “flower” which outlines Boehringer Ingelheim’s “patient focused” approach was transformed into an elegant cg flower which blooms to reveal B.I.’s strategy.
MADMICROBE'S PROCESS
THE RESULTS
The final video successfully delivered on the objectives set out by Boehringer Ingelheim, serving as a centerpiece at their 2023 conference and later expanding its reach across digital platforms, internal meetings, and partner events. The glowing orb and blooming flower metaphors resonated strongly, visually reinforcing B.I.’s innovation pipeline and patient-first mission. Feedback from the client highlighted the piece’s balance of scientific clarity, brand alignment, and emotional impact. As a result, the video continues to function as a versatile communication asset for Boehringer Ingelheim’s evolving strategy.
In conclusion, MadMicrobe specializes in transforming complex scientific stories into visually compelling narratives that resonate with both expert and general audiences. Whether for conferences, campaigns, or digital platforms, we’re ready to help bring your innovation strategy to life through the power of cinematic medical animation.
Contact Vincent Elsey [email protected] and he’ll help get you on the path to producing a stunning promotional video for your next pharmaceutical pipeline presentation.
